Maybe you’re asking yourself this question as you ponder how to create, craft, edit, and post your ideas into a beautiful blog that gets posted to all social media sites and earns you the attention you deserve. Yep, the process can be intimidating to undertake. Not only does blogging take time and attention, but it also takes some writing savvy and a few tricks to make it happen in a really effective way. So why would anyone bother? Because there are some truly necessary elements of having a blog for your business. Here they are.
- Building a connection. Let’s face it…competition is fierce. With so many mobile companies and accessible experts all over the world, business is getting harder. And what do people want? Connection. It’s a basic human need, and why shouldn’t it happen when doing business?
Business is one of the elements that connects us to the things we need in life. Whether it’s buying a cup of coffee or a major online purchase, the customer always enjoys feeling connected. A blog is a personal and warm way to connect with current and potential customers in a way that allows you to tell your story and what you know about the topic at hand.
Blogs highlight the experts behind the business, give your business credentials, and show the customer that your business is connected to its customers in a personal way.
- Increasing SEO content. In a very basic way, creating a blog for your business website puts more content out there into the magical realm of the internet. With more content, you’re more likely to land in Google searches with words involving your product or topic of interest.
If your blog posts are SEO charged, they contain many key words and phrases written in a strategic way to increase those search result chances. With every blog post you put out there, your chances of being found online increases.
- Creating community. Here’s an important one that people often forget: your customers are part of a bigger web of other possible customers. Even if you have a refer-a-friend program built into your business plan, it can be easy to forget that in order to make that happen, people need to be interacting with something. Whether it’s a few simple how-to posts, or something more complex, blog posts give your customers a place to communicate with you or others. A blog spot on your website where customers can come, read, participate, give feedback, or comment with other members of the community is a hub for creating a community where people learn about your business from others.
Get Your Blog Rolling!
In today’s mobile-based society, the way you do business will determine the success of your company. It’s as simple as revamping and reinventing in a smart way to engage your customers, or finding the help you need to do so.
By creating a blog, you’re making things more personal for your customers, putting more content out on the web, and setting up a net of community that will benefit your business. If you feel like you don’t have the expertise to do them yourself, find some help in getting your blog rolling from someone with blog experience or check out my services for more information!