Let’s face it— not everyone who has a website is a writer, or wants to be. Web content for a business website requires a specific way of writing to optimize use for visitors. It takes a balance between information and practicality, which can be difficult to achieve without the help of a writer. However, if you’re looking for quick tips on how to improve a basic website, here are three ways you can quickly revise so that your users are happier and have access to the information they need.
1. Review your contact info. It may seem like a no-brainer, but put yourself in the shoes of someone who is not familiar with your business and is visiting your site for the first time. Do they know how to contact you if they need to ask further questions or want to purchase your product? Make sure your business location is linked to Google for an easy click by the user. Also ensure your messenger, email, and phone number are available, as well as your business hours stated clearly. Nothing is more of a turn off for customers than when they can’t get in touch with you.
2. Ensure navigation is easy. Sometimes it’s difficult to get out of your own head and the information you’re used to. Of course you know where to go on your own website, but think about a first time user. Is it easy to navigate on your site? Is there a central menu to find what they need? You may need to make some minor (or major) adjustments so customers have access to your contact info, services, mission and values, and history. One way to think about this is to have a friend to visit your site and assess how easy it is to navigate or find the information they want.
3. Make it personal. We all love a good story, don’t we? When customers visit your business site, they will inevitably click around to what looks interesting. A brief “about us” section offers history for how your business came to be and allows customers to see you as people and not just a business. Keep it short and sweet and say why you started the business, or why you believe in the business. It’s all about creating relationships with customers and delivering quality products that meet their needs.